hoogliq.blogg.se - Undercover brand

#Undercover brand full#
#Undercover brand free#

#Undercover brand free#

Of course, feel free to check out the new ones as well, but you’ll see what I mean. The thing is, I just find this ‘old’ video much more interesting than the bunch of, more corporate videos they’ve been launching recently. Dropbox is currently uploading under one-minute clips that tell stories about both employer brand & corporate brand. We probably will never know, as this is an (in internet terms) ‘ancient’ video from 2014. However, it would be interesting to know how much of the video is actually real & how much is staged. But no, this is an employer brand video from Dropbox. I’m sure the first thing that pops into your mind is: The Muppets! (Sesame Street is also a good second). They are the core of what we do every single day to transform the future of sport, style, and ourselves.” “Working with the Adidas Group means that interesting, amazing, and inspiring aren’t just ideas. This video is made with actual employees, showing their flaws and all, instead of the ultimate boring image of perfection. At first glance, this might look a lot like the “stereotypical” employer brand video. They show great diversity in gender, age & ethnicity. In their employer brand video, you can see employees in various functions & locations. But there’s so much more that contains them. The big German sports giant, Adidas, is known for its famous three stripes.

Let’s just say that they want employees to: “Learn a craft, a trade, there’s a journey to be made.”

#Undercover brand full#

In the video below, you’ll see how a big brand like Heineken is successfully presenting its full brand portfolio, without bragging or being too over-the-top corporate.

GE’s striking 60-second ad is projecting an interesting (maybe childish) perspective, that will spark curiosity.Ĭheers! When you think of Heineken, surely the first thing that comes to mind has got to be BEER! But, that’s not everything they do. Despite the fact that it seems very unrealistic, it appears to be not so far from the truth. What’s interesting is the perspective, as it’s from a little 6-year-old girl who’s fantasizing about her mother’s inventions at work. One of the biggest companies, General Electric, has created an interesting employer brand video.

*HINT* avoid the kind of corporate video cliches satirized in the video above….

Ensure the tone of voice, look & feel of the video match your desired employer brand identity, since consistent branding = everything.

Whilst proving that they can make an employer brand video from their footage, they also won the 2015 Shorty Award for Best in B2B. This video is made entirely with stock footage from Dissolve. Nothing wrong with a viral video, for (employer) brand purposes, right?! This. And if it’s REALLY good, people might share it across. However, a well-crafted video can bring your employer brand to life in a curious, clean, and conscious way to engage with people on your career site and social channels. Very few companies can afford to advertise their employer brand videos on TV. So, video formats are becoming essential in the communication of your employer brand. Research suggests that people prefer to see & hear content rather than read it.